The New Rules of Marketing and PR - Second Edition
by:David Meerman Scott
he is a amazing author and puts his words in real world applications! This book has helped me understand a lot of things that didnt quite make sense about blogging and online advertising.
I Have recently been reading this book that helps me understand how the internet actually works as a whole! it definently explains how to get your words out there on the internet. it also tells you what not to do and what are the old rules of internet advertising and marketing.
I definently recommend reading this book if you are interested in pursuing a career in marketing and public relations over the internet.
This guy is a amazing writer check him and his blogs out!
check the link http://www.davidmeermanscott.com/
All in all this book inspired me to pursue my blogs and to help others do the exact same thing,
thank you David for unveiling the amazing secrets of marketing and pr!